Bumper Videos
Don’t get skipped. Be seen with short, unskippable ads.
Don’t get skipped. Be seen with short, unskippable ads.
What are Bumper Videos?
If you’re like most people, you have a very short attention span and mash the ‘skip ad’ button before the countdown is even finished. That’s where the bumper pre-roll advertisements come into play! These pre-roll ads are short, to-the-point, unskippable, don’t require a long attention span, and always play through until the end. Bumper videos work best when complemented with broader messaging and a thorough video marketing strategy. This short-form video content ad format will help maximize the reach of any brand-awareness campaign for any product or service.
Reasons to Make a Bumper Video
1. Maximize Production
Like any video production, planning is the key. These short videos don’t require very much production since they are only comprised of 1-4 quick shots. Planning ahead for multiple video ads will allow the production team to maximize the day and come out of post-production with a library of short and long video advertisements.
2. Take Advantage of the Audience’s Attention Span
People are impatient. Creating these short, pre-roll video ads increases the completion rate of campaigns. When scrolling through social media, the audience doesn’t have to stop for very long and will still get the message.
3. Build a Highly-Consumable Video Campaign
These short, unique video assets can cover a wide breadth of content related to your business. If you have multiple service areas, you can create multiple videos covering each of them! Or develop a narrative that leaves the audience looking for the next part of the story.
4. Combine Your Assets
The footage captured during the production day may also be combined to create a longer video (perhaps a Sizzle Reel?). Realistically, you could create an entire digital advertising video campaign out of one day of production (of course that all depends on the complexity of the production, but we can talk about that later).
Things to Consider When Planning your Bumper Video
- How can you grab the audience’s attention in less than 6 seconds?
- How many aspects of your business do you want to highlight?
- Will there be a story or narrative connecting each of these videos?
- Who is your audience?
- What are the most visually captivating aspects of your business?
- What will your call-to-action be?
Examples of Bumper Videos
Transform your Outdoor Space
This Kliethermes Homes & Remodeling campaign features the most popular service areas of this remodeling company; outdoor (seen here), kitchen, and bathroom.
Evexia Massage
The music and overall tone is important in a short ad. This bumper clearly establishes the vibe of this company through lighting and tone, instantly delivering a message of relaxation to the audience.
Science Career Adventures
Each Rozzy Learning Co. bumper video features one of three unique service areas but is connected through the setting and brand. The use of text in this asset also clearly delivers the call to action.
Let our professional video production crew tell your story in 6-seconds or less. Don’t waste one second more letting your relative with a cell-phone gimbal and an iPhone shoot your video. Get a quote for your Bumper Video project today.
505 Fay St. #204
Columbia, MO 65201 The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205
