Brand Awareness Video
It’s all about you, babe.
It’s all about you, babe.
When people think of your industry, do they think of you first?
Types of Brand Awareness Videos
Brand Awareness Video Solutions
Humanize Your Brand
Instead of a boring talking head video about your lawn mowing business, we’ll film a family playing in the grass with their dog. Add your logo and tagline to the end of the video and people will associate your brand with quality family time and quality lawn care.
Launch a New Product
Just launched a new product to sell? It’s time to tell everyone! If your customers don’t know that you have a new product, how will they know to buy it? You will surely be telling everyone that visits your business about your new offering, but what about all of those previous customers who haven’t come back because you didn’t offer anything new?
Improve Brand Image
If you’ve been around for a while, but you’re ready to change your image, video is the perfect way to transition customers into viewing you in a new light. Rebranding can be stressful and risky. Controlling the narrative of your new brand is vital to success. Using brand awareness videos, you can nail down your message.
Increase Brand Recall & Loyalty
All those catchy jingles stuck in your head for the past decade are a product of brand awareness campaigns. When you develop a concept that sticks, you can be sure that people will think of you first when they think of your industry. Build your brand with videos that make you stand out from your competition.
How to Use Brand Awareness Videos
Ask not what video can do for you, but what you can do with your video.
Gain Views on YouTube
Being the second largest search engine in the world makes YouTube a great platform for increasing brand awareness. Unlike other social media platforms, users on YouTube are there to watch videos. Advertisement spots on YouTube exist before the user’s chosen video can play. At this moment, you have the viewers full attention. You can capitalize on this opportunity by delivering a quick brand message.
Advertising on YouTube means you only pay for what is watched. If a user sees the first 5 seconds of your brand video (probably consisting of your logo and tagline) but then hits skip, you only pay for those 5 seconds that were watched. We recommend running ads on YouTube alongside other marketing efforts for maximum effect.
Advertise on Facebook
With people watching videos on Facebook at an increasing rate, there has never been a better time to add Facebook to your video marketing strategy. Use video ads on Facebook to raise awareness of your brand. With the targeting options on social media, you can prevent wasted ad spend that you would run into with print and other traditional media.
Separate from Facebook Ads, you can also post and share the videos from your business page. Brand awareness videos are the ideal organic content for Facebook. Unlike ads, organic posts sit on the company’s page and can continue to gain views even without a boosted budget or after that budget is gone.
Implement On Your Website
You just spent real money to get a potential customer to your website, but they don’t want to spend 5 minutes reading your company history. Having your sizzle reel on the appropriate web pages is the perfect way to retain the user’s attention and spark an emotional connection.
Videos on your about page can improve site visit duration ten-fold! Think back to the last time you saw a video on a business website. You watched it instead of reading, didn’t you? High-quality videos keep people from leaving your website before they make a purchase decision.