Display Advertising

Reach new customers with banner ads on relevant websites.

Reach new customers with banner ads on relevant websites.

What are display ads?

Display ads are text-based image ads that appear on websites or apps. You’ve seen display ads before in the form of banner ads and remarketing ads. Display advertising can support different parts of the marketing funnel. Digital marketing goals that a display campaign can accomplish:

 

  • Building brand awareness on related websites
  • Remarketing to past website visitors
  • Targeting in-market and affinity audiences

How We Use Display Ads

Display advertising works well paired with search advertising. While search ads serve to capture customers in the conversion phase, display ads can reach new customers during the awareness phase and convert visitors into buyers with remarketing.

Boost brand awareness by placing Display Ads on relevant posts and articles.

With display advertising, you can choose specific topics, websites, and keywords to target with ads. If a user is reading an article about “how to identify hail damage on roof,” you can place an ad with “free hail damage inspection from local roofing professionals” as a call to action. This targeting is powerful to drive brand awareness during the pivotal moments before your potential customers make a purchase decision. Reaching customers with display ads before they begin the decision making process will improve the performance of search advertising campaigns.

Remarketing to website visitors with Display Ads

It’s highly likely that more than 90% of your website visitors leave without making a purchase or entering your marketing funnel. You spent real time and money to get those visitors to your website. Even with all of that hard work on your website, the fact remains: not everyone is ready to give you money right away. That’s where remarketing ads come in. We can target people who visited your website with display ads to bring them back and convert them into paying customers.

Target in-market and affinity audiences with Display Ads

Using search data and other intent signals, we can target potential customers that are marked as in-market for specific products or services. Instead of spending money on billboards and TV ads that cast a wide net, online advertising is a more targeted approach. These targeted ads optimize your marketing budget by limiting wasted ad spend. Some examples of in-market and affinity audiences:

Remarketing to website visitors with Display Ads

It’s highly likely that more than 90% of your website visitors leave without making a purchase or entering your marketing funnel. You spent real time and money to get those visitors to your website. Even with all of that hard work on your website, the fact remains: not everyone is ready to give you money right away. That’s where remarketing ads come in. We can target people who visited your website with display ads to bring them back and convert them into paying customers.

Target in-market and affinity audiences with Display Ads

Using search data and other intent signals, we can target potential customers that are marked as in-market for specific products or services. Instead of spending money on billboards and TV ads that cast a wide net, online advertising is a more targeted approach. These targeted ads optimize your marketing budget by limiting wasted ad spend. Some examples of in-market and affinity audiences:

  • In-Market Audiences
    • Pest Control Services
    • Gym Memberships
    • Home Improvement
    • Office Furniture
  • Affinity Audiences
    • Fashionistas
    • Outdoor Enthusiasts
    • Movie Lovers
    • Business Travelers
  • In-Market Audiences
    • Pest Control Services
    • Gym Memberships
    • Home Improvement
    • Office Furniture
  • Affinity Audiences
    • Fashionistas
    • Outdoor Enthusiasts
    • Movie Lovers
    • Business Travelers

Our Display Ads Approach

01

Plan

The key to a successful display advertising campaign is upfront planning. Our marketing team will meet with you to discuss your marketing goals and pain points to develop a strategy. Based on your industry and our expertise, we will build a custom display ads marketing plan.

02

Write

We write ads based on your goals, offers, and promotions to drive the most valued visitors to your website and landing pages. The ad copy will be implemented into the display ads during the design phase.

03

Design

Our design team uses top of the line tools to develop visually appealing images formatted for display advertising. We design a variety of different ad formats, including animated HTML5 ads, to test performance by type.

04

Deliver

Your display ads are delivered to the target audience on the Google Display Network. The Google Display Network using Google Adsense to find publishers and placements that fit our criteria based on your custom marketing plan.

05

Report

We report display ad campaign results every month. Display ads are best measured with metrics like impressions and clicks. We’ll break down the reports with insights and recommendations for upcoming months. Our team will adjust our display advertising strategy based on reports and feedback.

Display ads are the perfect for building brand awareness to targeted audiences or remarketing to past visitors. Start growing your business with display ads today!

The Evoke Group - Columbia, MO

505 Fay St. #204

Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO

1415 Park Ave. W 2nd Floor

Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
The Evoke Group - Columbia, MO
505 Fay St. #204
Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.