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Digital Advertising Basics
If we look back about 75 years ago, advertising meant taking out an ad in the newspaper. 50 years ago, TV commercials were all the rage. 10 years ago, it was enough for a business to have a basic website with a few keywords. However, internet usage has doubled in the...
Websites Built for SEO and PPC
If you are a business owner, you've likely been hearing how you should be thinking about SEO (Search Engine Optimization) and PPC (Pay Per Click). Whether you're a new business, have a new website, or have been running your company for decades, the best time to start...
Sales Copy vs. Educational Content
Copy...content...is there even a difference? The words copy and content have started to become a bit synonymous over time, but they each have their own meanings and intentions. So how do we distinguish sales copy vs. educational content? Copy is meant to persuade your...
Social Media Marketing Dos and Don’ts: Wasting Time vs. Gaining Customers
Social media isn't going away anytime soon, so go ahead and join the millions of other businesses that utilize social media marketing if you haven't already. Social media networks are more popular than ever and are used by many companies as a tool for connecting with...
The Real Value of Social Capital in the Digital Age
What is Social Capital? Social capital refers to “the interpersonal relationships, institutions, and other social assets of a society or group that can be used to gain an advantage.” The term is used mostly in terms of political movements or social studies. However,...
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