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OTT Advertising in the Age of Streaming: Hulu, Roku, and More
What the hell is OTT (Over-the-Top Content) and why should I care?! Introduction The world is a-changin’ and it isn’t slowing down any time soon. We live in an age where the traditional TV ad spend has decreased by 50% since 2015; according to eMarketer, millennials...
Video for Business: How to Start Planning
With video, you can communicate your brand story in a way that consumers will actually enjoy and remember. In this guide, I’ll share my tips for planning your own video marketing strategy—starting with setting goals and defining your audience.
Testimonial Videos: 9 Reasons Why You Should Be Making Them
I'm guilty of doing this - and I'm sure you are too. You find a new product that you think is going to solve your biggest pain point and then you go nuts trying to get your hands on it. But the thing is, most people don't buy from brands they already know about—they...
The Evoke Group is Proud of it’s First Clutch Review
At The Evoke Group, we help businesses communicate their message with our full-service digital marketing. This involves marketing strategy, creative production, and digital distribution all in one place. We don’t just make pictures or produce ad videos — we build...
Digital Advertising Basics
If we look back about 75 years ago, advertising meant taking out an ad in the newspaper. 50 years ago, TV commercials were all the rage. 10 years ago, it was enough for a business to have a basic website with a few keywords. However, internet usage has doubled in the...
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