Video Production Company in Columbia, MO & Denver, CO
I Get by with a Little Help from My Lens
The Power of Video
Digital video production can powerfully impact your business. Prospects are 72% more likely to convert to purchase of a product or service when they see a video. Moreover, those decisions to buy are made more quickly on the heels of video exposure. Video demands more consumer attention than any other medium, and even can spark an emotional connection.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin
At The Evoke Group, our forte is creative video done right. Our satisfied clients will tell you that our passion for quality storytelling is what sets us apart and allows us to create powerful video content.
What you can accomplish with video
Video isn’t just pretty, it can do some serious legwork
Brand Awareness
How well do people know you?
Education
A smart shopper is a happy shopper!
Engagement
Make a connection and evoke a reaction
Types of Effective Marketing Videos
Video Snapshot
A video snapshot is like a highlight reel for your business: A series of clips that illustrate your brand’s personality without words. A visual story of the current vibe of your workplace! This short story quickly grabs the attention of the audience and piques their curiosity, perfect for brand-awareness campaigns.
Direct Response Video
These videos are designed to evoke an immediate response or action from its viewers like signing up for a free trial, opting into an email list, or scheduling an appointment. Direct response videos focus on a specific offer and have a strong call to action. After viewing the video, the audience should feel compelled to take action and proceed to the next step of the advertiser’s sales process.
Sizzle Reel
A sizzle reel can be compared to an elevator pitch about a business (if that elevator pitch was visually engaging as well as informative and was delivered perfectly every time). This is the ideal first-touch piece between a business and its potential customers. It serves as a high-level asset for a business and gives the viewer a solid understanding of what the business does, how it operates, and why.
Recruitment Video
Marketing videos aren’t always intended for customers. They are also helpful when trying to attract new talent or fill an open position. This video captures the essence of what it is to be an employee at your business. From culture to clients, a recruitment video provides a glimpse into a day in the life at your business and should incentivize a potential candidate to take the next step in the application process.
Explainer Video
This consumable video asset can be used to describe a business’ product or service or to eliminate confusion surrounding a complex topic. Video holds the attention of a viewer far longer than written content, no matter how well-crafted the message. Explainer videos give the viewer valuable information, making them feel more comfortable patronizing the business itself.
Bumper Video
If you’re like most people, you have a very short attention span and mash the ‘skip ad’ button before the countdown is even finished. That’s where the bumper pre-roll advertisements come into play! These ads are short, to-the-point, unskippable, don’t require a long attention span, and always play through until the end.
Stages of Video Production
01
Conceptualizing
Define the vision, purpose, and set goals
02
Scripting
Carefully craft the message of the video
03
Shot-listing
Determine the visuals to bring the script to life
04
Filming
Lights, camera, audio, ACTION!
05
Editing
Using movie magic to make you look good
06
Finalizing
Final tweaks to make it perfect!
Award-Winning Video Production
Davey Awards
2019
Silver – Corporate Image Video
Silver – Not-for-Profit Video
Silver – Best Editing
2018
Silver – Not-For-Profit Online Video
Silver – Documentary Online Video
2017
Gold – Editing for Commercials
Silver – BestCommercial Cinematography
Silver – Long Form Branded Entertainment
Silver – Short Form Branded Entertainment
2015
Silver – Film & Animation Art Direction
Silver – Film & Animation Editing
Telly Awards
2020
Bronze – Television Cinematography
2017
Silver – General Media Production
Silver – Cinematography
Emmy Awards
2020
Mid-America EMMY® Award for Magazine Program
Communicator Awards
2020
Award of Excellence – Documentary for Film
Award of Excellence – Cinematography for Film
2019
Award of Distinction – University Commercial
2018
Award of Distinction – Branded Content
2017
Award of Distinction – Video Production
Top of the Town Awards
2018
2nd Place – Top Commercial Videographer
2017
1st Place – Top Commercial Videographer
2016
2nd Place – Top Commercial Videographer
Award-Winning Video Production
Davey Awards
2019
Silver – Corporate Image Video
Silver – Not-for-Profit Video
Silver – Best Editing
2018
Silver – Not-For-Profit Online Video
Silver – Documentary Online Video
2017
Gold – Editing for Commercials
Silver – Best Videography/Cinematography for Commercials
Silver – Long Form Branded Entertainment
Silver – Short Form Branded Entertainment
2015
Silver – Film & Animation Art Direction
Silver – Film & Animation Editing
Telly Awards
2020
Bronze – Television Cinematography
2017
Silver – General Media Production
Silver – Cinematography
Emmy Awards
2020
Mid-America EMMY® Award for Magazine Program
Communicator Awards
2020
Award of Excellence – Documentary for Film
Award of Excellence – Cinematography for Film
2019
Award of Distinction – University Commercial
2018
Award of Distinction – Branded Content
2017
Award of Distinction – Video Production
Top of the Town Awards
2018
2nd Place – Top Commercial Videographer
2017
1st Place – Top Commercial Videographer
2016
2nd Place – Top Commercial Videographer
505 Fay St. #204
Columbia, MO 65201 The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205