Rebrand Announcement

New Brand, Who Dis?

Today, we reveal a new look for The Evoke Group complete with a brand-spankin’ new logo. This major rebranding reflects our agency’s evolution into a full-service digital marketing company.

Original Brand

At The Evoke Group, we embrace change and understand that it is part of life. That being said, this change isn’t just for the sake of change. This brand refresh represents the internal improvements we’ve made and the direction this company is headed moving forward.

The original logo was created with the launch of the company in 2014. The logo swirl was fun, playful, and its energetic feel represented the media production house that was The Evoke Group at the time.

While there were many things we liked about it, there were also many faults. Ironically, this emblem broke many of the rules we tell our clients to avoid when creating a logo:

The mark existing within the company name reduced scalability.
Multiple colors demanded a background extreme enough to create contrast for all five colors.
The symbol, while fun, lacked a deeper meaning to our business, which diminished recall ability for consumers.

Simply put, this logo no longer did the job we needed it to do, and it was time for a new one. Although we handle rebranding projects regularly for our clients, our own marketing needs have always taken a backseat. We were excited to refresh our outside to match our new inside.

A New Wave

In the last two years, our in-house service offerings have expanded, and so has our team of talented creatives. No longer just a media production house, our team handles all aspects of digital marketing from SEO and PPC to Facebook and LinkedIn advertising. This wide-spread array of services means dealing with the dynamic nature of the digital world. The average business owner is overwhelmed by the ever-changing trends in technology. Embracing new marketing tools can enhance a business, just as failing to keep up will have the opposite effect. Lucky for us, embracing new technology comes naturally to our team of creative millennials. Finally, being glued to our cell phones since age 10 pays off.

This new logo utilizes the basic shapes of the original mark to form the curvature of a wave.
A wave is a force of nature that cannot be stopped.
In relation to marketing, the wave symbolizes the impact that rapid technological development has on society. While most people choose to ignore or even fear the unknown, we embrace it.