REMARKETING AND RETARGETING ADS

Capitalize on people who recently interacted with your website.

What is remarketing?

The practice of showing ads to people who recently interacted with your business is known as remarketing or retargeting. Remarketing works by placing a tracking tag on people who visit your site and adding them to a retargeting list. You can also create custom retargeting audiences based on email addresses of your customers or prospects. With these audiences and lists created, you can show ads to people who are more likely to purchase your products or services based on past interactions.

Uses for Remarketing Campaigns

Reach your potential customers after they leave your website
Spend your budget wisely by targeting high-intent prospects
Target shopping cart abandoners to close the sale
Deliver ads based on pages visitors viewed

Not only are remarketing ads useful for driving conversions; they raise brand trust. Your business appears more widespread and legitimate when people see your brand after they leave your website. Increasing brand trust results in improved performance of other marketing efforts like search ads.

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Display remarketing with banner ads

Banner ads are the primary format of retargeting ads. Using Google Remarketing, you can show banner ads on more than 2 million eligible websites. This broad inventory of websites allows you to reach people on your lists wherever they browse. Our design team creates custom display ads for your campaigns to match your brand and landing pages.

Is remarketing expensive?

It’s reasonable to think that this type of marketing would be expensive. After all, it’s what all of the big brands are doing when you visit their website. You may be surprised to learn that retargeting campaigns are usually more cost-effective than running search campaigns alone. That’s because the people on your lists are more likely to convert than any new prospects finding your business for the first time through search campaigns.