ECOMMERCE | WEB DESIGN +
Gatemaster Technology case study
Increase in Page Views
Increase in Site Visit Duration
Increase in Return Users
3rd Party Integrations
Blog Writing & Publishing
We saw this as a major problem as advertising is still not “allowed” in the CBD space and organic ranking and traffic is crucial for gaining brand awareness and customers. Splitting the traffic between two sites for a singular brand was reducing their potential SEO impact. Additionally, there were many operational complications created by maintaining two sites – two separate inventory lists, two separate payment processing accounts, etc. We saw this as an opportunity to help improve operational scalability while also helping bolster the brand and user interface for the online store to generate more sales.
Users can now see recommended products and more easily navigate through COlor Up’s offerings while Color Up can also more easily add new products based on updated categorization of products on the site.
By integrating all website traffic into one site, the site structure became much larger and there were significant impacts on site metrics being improved after launch.
Separate from the website, we also assisted with building out Facebook Advertising campaigns despite facing extreme stipulations and setbacks from Facebook along the way. All CBD products must be advertised with no mention of CBD and only the use of hemp-related terms so it creates many complications. Additionally, we provided organic blog articles structured from an SEO strategy which assisted with increasing organic site traffic with targeted keywords and phrases that are often searched in relation to CBD products.
The long term impacts of this transition are still being realized, but this also provided Color Up with a singular inventory list to maintain and manage inventory on the site across both sides of their operation. We also implemented new features like Cart Abandonment tools and newsletter signups. This has all lead to increased repeat visitors and ultimately increased revenue from sales.
This project as a whole is a great example of how our team works together to deliver the best possible results for the businesses we work with. There was not an initial plan to merge the sites and it is often regarded as a very complicated move to combine two existing e-commerce sites with varying functionality requirements. However, we saw this as the best route after discussions between our web development and Search Engine Optimization departments and evaluating the landscape for CBD online sales and Color Up’s current positioning in the marketplace.
– Bryce Conley || Co-Founder & CFO