VIDEO & VIDEO PRODUCTION
Gatemaster Technology case study
Facebook User Reach
Average Watch Time
With this case, we worked as the messaging & creative production arm of the campaign – as such, we always measure the quality of our work by the campaign performance data. As these campaigns rolled out, StorageMart was ecstatic with the performance metrics.
“The first campaign we launched with this ad was a branding campaign that reached 170,000 people. We paid $0.01/play thru on Facebook, with the average person watching 25 seconds of the 30-second video. Ad recall on that campaign was 24.81%. We were thrilled with the results.
What surprised us more was the video’s success as a lower-funnel ad. The 30-second video even outperformed its 6-second counterpart. It sees $0.28/click and $0.51/page view on Facebook, with other ads in the same campaign and ad set averaging $0.38/click and $0.61/page view.”
-Heather Huffman (StorageMart)
Goals & Challenges
Alongside the website, we supported design and production of materials for trade shows and other print designs that were needed throughout the year. We created email marketing campaigns that cyclically marketed their various products and services. We also managed social media campaigns that echoed the other strategies for consistent messaging.
Young & Old
Income Levels of all types
Countries & Cultural Differences
Multiple Countries and Languages
Use Cases and Distribution Placements
Pre-Roll/Unskippable (Extra Short Form)
How’d We Do It?
“ Working with The Evoke Group was a pleasure from day one. They were both organized and easy-going, outlining what we could expect from day one but always rolling with it when we threw unexpected challenges their way. They perfectly captured what I was hoping for in the video they did for us at StorageMart, beautifully bringing to life the vague vision we gave them at the project’s outset. The end result is a gorgeous video that’s performing well in ads. It’s something our brand can be proud of. They’ve without question become my go-to for any video needs I have.”
– Heather Huffman || Storage Mart