Search Engine Optimization
The Fast and the Keyword-Focused
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the process of making your business more likely to show up in relevant searches on Google and other search engines. Where you show up on Google is influenced by a variety of ranking signals. Making adjustments to your website and influencing your digital presence to cater to these ranking signals is vital to your visibility on search engines. SEO companies carry out ongoing SEO strategies to improve your rankings.
How does SEO affect your business?
Your customers are searching for solutions to problems that you can solve. Consumers start their search for answers on Google. If your website isn’t ranking on the first page of Google, you are missing out on potential revenue. Your position on Google search results pages directly impacts the amount of traffic to your website. In fact, an improvement in position from position 5 to position 2 results in a 375% increase in traffic! SEO is one of the most important parts of executing a successful digital marketing campaign.
SEO Ranking Signals
High-scoring and high-quantity reviews
Users love fast websites
Works well in a mobile-first world
Content that matches what users are searching
A logical layout of your website for Google to browse
Business listing citations and links to your website
How We Optimize For Search Engines
If you don’t understand onsite SEO, that’s ok. What you need to know is that Google has specific requirements for how to structure the data on your website. We set up your website to meet Google’s guidelines so you’re more likely to show up.
Optimizing Your Website For Search
- Meta Titles & Descriptions
- Image Alt Text
- Structured Data
- HTML Headings
- Robots.txt Creation
- Sitemap Structuring
We take care of all of the listings groundwork. There are hundreds of business directories to be listed on. We sync your business information across the top directories and update the information to be up-to-date and accurate.
Spreading your contact info for the world to see
- Optimize and Update Google My Business Listing
- Distribute to Business Listing Directories
- Suppress Duplicate Listings
- Sync Name, Address, Phone Number, and URL
Optimizing the content on your website is essential to rank high on Google search results. We can optimize the keywords on your website based on the way people search and interact with websites. With an ongoing content creation strategy, we can develop new pages and articles based on keyword trends.
Getting the right words on your website
- Keyword Optimizations
- Blog Writing
- Blog Content Strategy
- Page Content Strategy
Black Hat SEO vs. White Hat SEO
Some SEO tactics are designed to trick Google. People in the SEO industry refer to these techniques as “Black Hat SEO.” Sometimes these black hat tactics generate quick results in rankings, but there is a caveat to that. If you are caught using black hat tactics, you are at risk of being blacklisted from showing up on Google at all.
We only use “White Hat SEO” tactics to generate results. Running an SEO campaign is a long term game. We use the techniques that Google recommends, improving user experience and answering user problems.
So what’s the difference?
Examples of Black Hat SEO
• Buying LinksLinks from relevant websites are valuable, but you aren’t allowed to pay for them
• Keyword Stuffing“Beetlejuice, Beetlejuice, Beetlejuice” doesn’t work to improve your rankings
• Thin ContentBuilding a page with just the keyword as a title and one paragraph on the page is bad for users
• Private Blog NetworksBuying websites for the sake of linking to your money-making website is forbidden
Examples of White Hat SEO
• Legitimate Link BuildingBacklinks from business directories, blogs, and relevant businesses are fair game
• High Quality ContentProviding answers to users questions on a website that is easy to use is the best way to rank high
Promises for rankings are lies
No reputable SEO company will promise you rankings on the first page of Google in a specific timeframe. Ranking on Google is a complex, time-consuming process that is determined by Google’s algorithm. With the constant changes in search algorithms, it’s impossible to say exactly how long it will take to rank. We abide by Google’s Webmaster Guidelines to give you to best chance to rank for the keywords most important to your business. When you hire an SEO agency, you are paying for optimizations that will improve your visibility, you aren’t paying for a specific spot on Google.
One of the scariest parts of hiring an SEO company is knowing what’s happening behind the scenes. The best way to tell the effectiveness of SEO services is through rankings reports. We provide monthly updates on the progress of SEO efforts and quarterly ranking reports to give you the peace of mind that you are in the best hands. Through our upfront keyword research, we determine which target keywords we are focusing on and include the rankings for those keywords in our reports.
A wise man once said, “The best time to plant a tree was 20 years ago. The second best time is now.” The same holds true for SEO. Get started today with an SEO audit.