Social Media Advertising

Work smarter not harder. Target and sell to people who want what you have to offer.

Work smarter not harder. Target and sell to people who want what you have to offer.

Why Social Media Advertising Works

Advertising on social media lets you target people based on their interests and behaviors. With targeted digital marketing campaigns, you spend less money on people that won’t convert. Instead, your ad spend is focused on the people that have a high conversion rate. Creating audience personas based on your typical customer allows you to get the best value out of your advertising dollars.

Social media marketing also allows for highly targeted ads based on how people have interacted with your business. With targeting options like:

  • People who like your page
  • People who have visited your physical location recently
  • People who have visited your website

Example Audience Persona

Debbie the Gardener

  • Female, 44
  • Income: $40,000+
  • Interests: Home and Garden, Landscaping
  • Geographic: Within 10-mile Radius of My Business

We can create targeted ad campaigns that bring back repeat business or people who didn’t convert during the first visit.

Social Media Channels We Use

Facebook Ads

Utilize the widest variety of ad options on the biggest social network

YouTube Ads

Run video ads perfect for brand awareness and remarketing campaigns

LinkedIn Ads

Target business professionals based on their company or role

Social Media Campaign Objectives

Awareness

Put your business in front of new people and generate interest in your products. When targeting awareness, you spend less money per person that sees your ads compared to other campaign objectives. Brand awareness campaigns work well in conjunction with other campaign objectives. By increasing the number of touch points for the lowest cost, you lower your cost per conversion.

Consideration

Drive traffic to your website, generate leads, or encourage engagement on your posts and events. Use your exciting offer or unique selling proposition to generate website traffic and leads. On social media, getting people to engage with your content is key. The consideration objective focuses on delivering ads to people who are most likely to interact with your business.

Conversion

Target people who have already interacted with your business for the best conversion rate. We target ads to people who have been on your website or have liked your page. The conversion objective allows you to focus your budget on the people who are most valuable to your business.

Organic Posting vs. Advertising

When it comes to marketing on social media, there is a difference between organic posting to your followers and advertising to new potential customers. Full-service agencies typically manage everything from posting regular content that sits on your page to advertising to new audiences.

We find that the full-service approach is out of budget for our typical client. Organic posting requires posting regular business culture content that is expensive to generate for an outside agency. We leave the organic posting up to you while managing your advertising to develop new business opportunities.

Organic

  • Visible to visitors of your page
  • Shows up in the feed of your followers
  • Content is about the day-to-day business

Advertising

  • Not visible to visitors of your page
  • Shows up everywhere ad placements are allowed, including in the feed
  • Content is about the benefits of product or service
  • Includes a call-to-action and/or offer

Our Social Media Advertising Process

01

Meet

Our social media marketing team will sit down with you to discuss your current marketing efforts and determine goals for your social ads. This team will be your guide through the advertising process. They are social media marketing experts and have the answers to your questions.

02

Strategize

After meeting with you to determine your goals, we will develop a strategy based on time-tested marketing funnels. The strategy for the campaign will be custom-tailored based on your business goals.

03

Create

Social media ads require powerful ad copywriting and compelling visuals. Our team creates ads based on the recommended ad specs of the social media network. You will have an opportunity to review all ads before they are made live. Ads will undergo A/B split testing to determine which ads perform better for your audience.

04

Optimize

Analysis of your campaign will take place each month. Based on our analysis, optimizations to demographic targeting, ads, and budget will be carried out. We launch new ads each month to keep content fresh.

05

Report

Our marketing team will be delivering reports about your campaign performance to you on a monthly basis. Your marketing manager will include personalized recommendations based on your goals and the performance.

How We Evoke

Setting up social media ads and leaving them unmonitored is a setup for wasted ad spend and marketing failure. Social media advertising requires regular analysis and adjustment. With our marketing experts on your side, you are setting yourself up for success.

The Evoke Group - Columbia, MO

505 Fay St. #204

Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO

1415 Park Ave. W 2nd Floor

Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
The Evoke Group - Columbia, MO
505 Fay St. #204
Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.