Social Media Advertising
Work smarter not harder. Target and sell to people who want what you have to offer.
Work smarter not harder. Target and sell to people who want what you have to offer.
Why Social Media Advertising Works
Advertising on social media lets you target people based on their interests and behaviors. With targeted digital marketing campaigns, you spend less money on people that won’t convert. Instead, your ad spend is focused on the people that have a high conversion rate. Creating audience personas based on your typical customer allows you to get the best value out of your advertising dollars.
Social media marketing also allows for highly targeted ads based on how people have interacted with your business. With targeting options like:
- People who like your page
- People who have visited your physical location recently
- People who have visited your website
Example Audience Persona
Debbie the Gardener
- Female, 44
- Income: $40,000+
- Interests: Home and Garden, Landscaping
- Geographic: Within 10-mile Radius of My Business
We can create targeted ad campaigns that bring back repeat business or people who didn’t convert during the first visit.
Social Media Channels We Use
Facebook Ads
Utilize the widest variety of ad options on the biggest social network
YouTube Ads
Run video ads perfect for brand awareness and remarketing campaigns
LinkedIn Ads
Target business professionals based on their company or role
Social Media Campaign Objectives
Awareness
Consideration
Drive traffic to your website, generate leads, or encourage engagement on your posts and events. Use your exciting offer or unique selling proposition to generate website traffic and leads. On social media, getting people to engage with your content is key. The consideration objective focuses on delivering ads to people who are most likely to interact with your business.
Conversion
Organic Posting vs. Advertising
Organic
- Visible to visitors of your page
- Shows up in the feed of your followers
- Content is about the day-to-day business
Advertising
- Not visible to visitors of your page
- Shows up everywhere ad placements are allowed, including in the feed
- Content is about the benefits of product or service
- Includes a call-to-action and/or offer
Our Social Media Advertising Process
01
Meet
Our social media marketing team will sit down with you to discuss your current marketing efforts and determine goals for your social ads. This team will be your guide through the advertising process. They are social media marketing experts and have the answers to your questions.
02
Strategize
After meeting with you to determine your goals, we will develop a strategy based on time-tested marketing funnels. The strategy for the campaign will be custom-tailored based on your business goals.
03
Create
Social media ads require powerful ad copywriting and compelling visuals. Our team creates ads based on the recommended ad specs of the social media network. You will have an opportunity to review all ads before they are made live. Ads will undergo A/B split testing to determine which ads perform better for your audience.
04
Optimize
Analysis of your campaign will take place each month. Based on our analysis, optimizations to demographic targeting, ads, and budget will be carried out. We launch new ads each month to keep content fresh.
05
Report
Our marketing team will be delivering reports about your campaign performance to you on a monthly basis. Your marketing manager will include personalized recommendations based on your goals and the performance.
How We Evoke
Setting up social media ads and leaving them unmonitored is a setup for wasted ad spend and marketing failure. Social media advertising requires regular analysis and adjustment. With our marketing experts on your side, you are setting yourself up for success.
505 Fay St. #204
Columbia, MO 65201 The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205