All that I am or ever hope to be, I owe to LinkedIn.
With the right amount of patience and strategy, LinkedIn ad campaigns can be a huge factor in your company’s marketing success. LinkedIn has a very powerful advertising platform; don’t leave this off your social campaign marketing list. A well-researched, optimized campaign has the potential to bring in new leads and sales.
Why LinkedIn Advertising Works
LinkedIn’s business professional audience is perfect for B2B marketing. With millions of connections to be made and the demographic data for job titles, companies, experience level, and more, the advertising opportunities on LinkedIn are vast. You can send messages directly to users’ inboxes or generate leads with email capture forms. The implications of LinkedIn advertising should be clear: People go to LinkedIn to expand their network of business connections. You can too.
Active tech-savvy professionals on LinkedIn
Of monthly active users use LinkedIn daily
Active users are decision makers
LinkedIn Campaign Solutions
Drive traffic to your website and boost brand awareness with Website Visit objective campaigns.
Increase engagement with your posts and page through Engagement objective campaigns.
Get more views on your videos to increase your brand’s exposure.
This will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form.
Targeting Business Professionals On LinkedIn
LinkedIn advertising targeting options provide you with a unique opportunity to target over 467 million professionals. You can target anyone from an organization including CFO’s, CPA’s, CEO’s, Marketing Managers and everything in between. If your ideal customer is on LinkedIn and works for a business you can target them. With LinkedIn advanced targeting options you can target by experience, education, and account targeting.
Target users based on their geo-location for services in specific areas.
Target users based on their employer data. As broad as industry or as narrow as company name.
Target based on field of study, school, or degree.
Target based on title, seniority, years of experience, and more.
Target based on age or gender to deliver customized ad campaigns.
Target professionals based on areas of interest.
LinkedIn Ad Formats
Boost your content on LinkedIn with your advertising budget.
Send messages directly to users’ inboxes.
Pay-per-click text ads to drive traffic to your landing pages.
Video ads to engage with business professionals.
Grow your business to business clients with LinkedIn advertising.