LinkedIn Advertising

All that I am or ever hope to be, I owe to LinkedIn.

With the right amount of patience and strategy, LinkedIn ad campaigns can be a huge factor in your company’s marketing success. LinkedIn has a very powerful advertising platform; don’t leave this off your social campaign marketing list. A well-researched, optimized campaign has the potential to bring in new leads and sales.

Why LinkedIn Advertising Works

LinkedIn’s business professional audience is perfect for B2B marketing. With millions of connections to be made and the demographic data for job titles, companies, experience level, and more, the advertising opportunities on LinkedIn are vast. You can send messages directly to users’ inboxes or generate leads with email capture forms. The implications of LinkedIn advertising should be clear: People go to LinkedIn to expand their network of business connections. You can too.

LinkedIn Stats

500 Million

Active tech-savvy professionals on LinkedIn

%

40 percent

Of monthly active users use LinkedIn daily

40 Million

Active users are decision makers

LinkedIn Campaign Solutions

Websites Visits

Drive traffic to your website and boost brand awareness with Website Visit objective campaigns.

Engagement

Increase engagement with your posts and page through Engagement objective campaigns.

Video Views

Get more views on your videos to increase your brand’s exposure.

Lead Generation

This will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form.

Targeting Business Professionals On LinkedIn

LinkedIn advertising targeting options provide you with a unique opportunity to target over 467 million professionals. You can target anyone from an organization including CFO’s, CPA’s, CEO’s, Marketing Managers and everything in between. If your ideal customer is on LinkedIn and works for a business you can target them. With LinkedIn advanced targeting options you can target by experience, education, and account targeting.

Location

Target users based on their geo-location for services in specific areas.

Company

Target users based on their employer data. As broad as industry or as narrow as company name. 

Education

Target based on field of study, school, or degree.

Experience

Target based on title, seniority, years of experience, and more.

Demographic

Target based on age or gender to deliver customized ad campaigns.

Professional Interests

Target professionals based on areas of interest. 

LinkedIn Ad Formats

Sponsored Content

Boost your content on LinkedIn with your advertising budget. 

Sponsored InMail

Send messages directly to users’ inboxes.

Text Ads

Pay-per-click text ads to drive traffic to your landing pages.

Video Ads

Video ads to engage with business professionals.

Grow your business to business clients with LinkedIn advertising.

The Evoke Group - Columbia, MO

505 Fay St. #204

Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO

1415 Park Ave. W 2nd Floor

Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
The Evoke Group - Columbia, MO
505 Fay St. #204
Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
NOT SURE WHERE TO START?

NOT SURE WHERE TO START?

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