Showcase your business in a snap!
What is a Snapshot Video?
The best, short marketing videos convey a lifestyle or purpose way more succinct than imagery every could. A snapshot video is a short and simple, high-quality, interesting piece of video content that tells a visual story of what your business is and does, as well as the general “vibe” of who you are. Potential customers should feel interested to learn more about your product or service after watching the video, and have a good idea of what you’re all about.
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Reasons to Produce A Snapshot Video
1. It’s an Affordable Commercial Video
It doesn’t take much planning to complete a Snapshot video. Typically just a conversation and a brainstorm of what to capture on camera. Also, filming is intended to take no more than a couple of hours. This means that there’s minimal pre-production, production, and minimal post-production as well. This minimized scope allows the production crew to execute this video format in a short period of time at a very low relative cost, perfect for small business short-form video marketing.
2. Great Way to Start with Video
Aside from being affordable, this great video format is a perfect place to start. With a minimal production scope, the production crew can still collect a massive amount of footage that can be put to use down the road. Outside of just a 45-second snapshot video, additional production can be completed in the future to create videos with new goals, making this video a great starting point for a well-developed video marketing campaign.
3. Multiple Uses
This general business video format has no voiceover, minimal text, but great visuals, making it a very flexible asset. Snapshots can be used on landing pages, blog posts, social videos, and included in digital marketing strategies served to a target audience. The possibilities are endless!
Things to Consider When Planning your Snapshot Video
- What are the most visually captivating aspects of your business?
- What music best fits the vibe of your brand?
- Who is your target audience?
- What will your call-to-action be?
Examples of Snapshot Videos
A massage therapist doesn’t require many (if any) words to convey what they do. Simply showing someone getting a good rub-down is enough to make anyone want the same relaxation!
Photography is all about composition and angles. So is architecture. Finding the things that are most visually captivating about your business is key in telling your story without using words.
Columbia Rugby Football Club
It’s not hard to find something visually exciting at a rugby match. Developed with the intention of recruiting new teammates, this video snapshot was captured with minimal and low-cost production.
We’re award-winning creatives with the equipment, experience, and talent to make your business look good. Don’t rely on your security camera to capture the excitement of your workplace. Get a quote for your Snapshot video project today.