Direct Response Videos
Custom messaging for a custom target
Custom messaging for a custom target
Sometimes the simplest way to get someone to do something is to ask. Direct response ads do just that. Customized to a target audience, this video marketing technique utilizes video campaigns to deliver a call to action. This may be to call, click on the ad, visit a webpage, submit a form, jump up and down, write a strongly worded letter, anything! A direct response video ad simply uses targeted video content to garner a response from a call to action.
Reasons to Make a Direct Response Video
1. It’s the next step in your marketing strategy
Throughout your video advertising campaign strategy, there should be multiple touch points. Following a brand awareness campaign, your audience should be familiar with your brand and ready to be retargeted in a direct response marketing phase. During this phase, the targeted audience should receive a direct response video advertisement with a specific call to action. Serving this video after your target audience has been prepped and educated on your brand will increase click-through rates and conversion rates.
2. Multi-Purpose Call to Action
Direct response online video is not limited to one specific industry. The call to action can literally be anything! These videos are a great tool for small and large businesses alike. They engage with target audiences and drive action now, rather than waiting for them to take action on their own, expediting the sales cycle and boosting conversions.
3. Can be used anywhere
From social media feeds and email campaigns to TV commercials and pre-roll ads, direct response video marketing can speak to any audience, anywhere. Online video is more likely to warrant a quicker response with a more accessible call to action and robust targeting, however, a call to action is not limited to purely electronic means.
Things to Consider When Planning your Direct Response Video
- What is your call-to-action?
- How do you want your customers to interact?
- Who is your target audience?
- Where do you typically get your leads?
- What music best fits the vibe of your brand?
- Who will voice the script?
direct response Examples
Rusty drewing toyota: It was all a dream
When Rusty Drewing’s team at Toyota says “We want to give away a car” and “we want to feel the excitement in the commercial” – this is what we do.
Root cellar: the subscription box
Root Cellar provides local food in a subscription box model and show how great it can be to the masses. This commercial features some fancy editing techniques with an exciting and homegrown feel.
Harper, Evans, Hilbrenner & Netemeyer: Frozen in Time
This is not your typical law firm commercial. Instead, we used timelapse and compositing techniques to give the feeling of the client “frozen in time” as they world passes them by.
Hey you! Call now or send a message with our online contact form! Don’t rely on customers to decide when to buy, get a quote for your direct response video today!
505 Fay St. #204
Columbia, MO 65201 The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205
