Fundraising and Event Videos
Captivate Your Audience and Put the Fun in Fundraising!
Custom messaging for a custom target
There is a myriad of fundraising tools for raising money; selling tickets for event fundraising, social media donate buttons, donation pages to accept online credit card contributions, door to door, silent auctions, fundraising software, etc. All of these great fundraising efforts are made so much stronger by the addition of a beautiful and captivating video! A video evokes emotion and connection, then follows with a call-to-action, compelling the viewer to click that button, buy that ticket, or bid on that item!
Reasons to Make an Event or Fundraising Video
1. It’s a great way to translate emotion
Fundraising isn’t about facts, it’s about emotion. People will applaud numbers, but applause doesn’t help anybody. Show them the lives that have been changed or need changing through compelling storytelling. Captivate your audience by letting them get a first-hand account of the impact their dollars will have. If you need to share facts, lead the audience to a web page or a brochure at the end of your video or provide a link!
2. Reach a wider audience
Whether your fundraising video will be shown at an event, on a Kickstarter, or just to friends and family, the power of digital video will enable your message to reach the masses. Exchanging currency and messages online is easy. You just need to get your compelling message out there!
3. Complement your current strategy
Fundraising is a broad category and can be accomplished in many different ways. Adding a video to your fundraising arsenal will empower your current efforts with an emotional asset that can be utilized alongside any messaging you deliver. Email blasts, fundraising events, social media, links in print materials, anything! Video is a deeper level that anyone can connect on.
Things to Consider When Planning your Fundraiser Video
- Why should people donate to your cause?
- Who is most likely to contribute?
- Who is going to benefit from the fundraiser?
- What music best suits the tone of your purpose?
- How will you collect donations?
- Who will voice the script?
- What will your call-to-action be?
Examples of Fundraiser Videos
CIS Roarin’ into the Future
Of all fundraising events, galas are the swankiest and possibly the most lucrative. Gala videos that preface a live auction and call for donations tug on the heartstrings of the audience and loosen their wallets.
CMSE: 50th Anniversary
Paired with robust online fundraising campaigns, local not-for-profits can get local businesses involved in their causes. Illustrating the passion and reason behind a charitable organization with a video is a powerful way to raise funds.
Equine Gut Group: Who We Are
Sometimes it’s not all about the amount of money, but rather getting more people involved. Even if you are accepting donations, building a support network of passionate individuals is likely to have a greater impact in the long run.
Raise the bar on your fundraising efforts. Don’t rely on powerpoint to tell your story, get a quote for your fundraising video today!
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