We want YOU to recruit qualified candidates
Recruit qualified candidates with this simple trick
Attracting top talent to work at your company is easier said than done. But with video, it’s just easy. If you’re looking for potential candidates, including video in your recruiting process is an excellent way to promote jobs and highlight your company culture. Job postings with videos have a greater application rate than without! A recruitment video does a great job of showcasing a day in the life of working at your company and is more effective in compelling someone to want to work with you.
Reasons to Make a Recruitment Video
1. Reach More Candidates
It’s no lie that video is extremely sharable. Posting your job openings with a video on social media, recruitment platforms, networking sites, or whatever you decide, will allow job seekers to like and share, spreading the word that you are recruiting and hiring.
2. Attract Qualified Applicants
After you have the attention of potential candidates, your recruitment video is an essential tool in convincing individuals to dive further into the hiring process and submit an application. Including a video alongside a job description is 34% more likely to result in an application. Furthermore, your current employees will be armed with convincing content to send to their network, increasing employee referral rate.
3. Highlight your Culture
An important part of the hiring process is to ensure a candidate is a good cultural fit. Consider your recruitment video as a sort of explainer video about your company. A candidate should know what to expect if they were to accept a job offer. As a result, they will be able to self-select and decide whether or not they’re a good fit and engage accordingly!
Things to Consider When Planning your Recruitment Video
- Why would someone want to work at your company?
- What kind of job candidates would be a good fit?
- What is your culture like?
- What is your employer brand?
- What music best fits the vibe of your brand?
- Who will voice the script?
- What will your call-to-action be?
Examples of Recruitment Videos
It All Starts with our Team
This corporate recruitment video for Williams Keepers highlights various aspects that individuals would find beneficial in a workplace, like a healthy work-life balance, customer service and relationships, and happy/smiling facial expressions.
Careers with KHR
Knowing what kind of person would fit in a position is important! Highlighting that in a video like the one here for Kliethermes Homes & Remodeling will inform potential candidates and give them an idea of whether or not they’d be a good fit.
Working with True
Just like True Media did in this video, start with your mission and let the viewer know how you do it and what you’re looking for. Get straight to the point, and do it with enthusiasm!
Recruit top talent to tell potential candidates your story. Don’t rely on a temp, get a quote for your recruitment video today!
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