Recruitment Videos

We want YOU to recruit qualified candidates

Recruit qualified candidates with this simple trick

Attracting top talent to work at your company is easier said than done. But with video, it’s just easy. If you’re looking for potential candidates, including video in your recruiting process is an excellent way to promote jobs and highlight your company culture. Job postings with videos have a greater application rate than without! A recruitment video does a great job of showcasing a day in the life of working at your company and is more effective in compelling someone to want to work with you.

Reasons to Make a Recruitment Video

1. Reach More Candidates

It’s no lie that video is extremely sharable. Posting your job openings with a video on social media, recruitment platforms, networking sites, or whatever you decide, will allow job seekers to like and share, spreading the word that you are recruiting and hiring.

2. Attract Qualified Applicants

After you have the attention of potential candidates, your recruitment video is an essential tool in convincing individuals to dive further into the hiring process and submit an application. Including a video alongside a job description is 34% more likely to result in an application. Furthermore, your current employees will be armed with convincing content to send to their network, increasing employee referral rate.

3. Highlight your Culture

An important part of the hiring process is to ensure a candidate is a good cultural fit. Consider your recruitment video as a sort of explainer video about your company. A candidate should know what to expect if they were to accept a job offer. As a result, they will be able to self-select and decide whether or not they’re a good fit and engage accordingly!

Things to Consider When Planning your Recruitment Video

  • Why would someone want to work at your company?
  • What kind of job candidates would be a good fit?
  • What is your culture like?
  • What is your employer brand?
  • What music best fits the vibe of your brand?
  • Who will voice the script?
  • What will your call-to-action be?

Examples of Recruitment Videos

Williams Keepers: It All Starts with our Team

This corporate recruitment video for Williams Keepers highlights various aspects that individuals would find beneficial in a workplace, like a healthy work-life balance, customer service and relationships, and happy/smiling facial expressions.

PCI: Inside pci

Step inside PCI and meet the boots on the ground for this commercial industrial construction company. Pierson Construction, Inc. (PCI) has been a leader in the construction of facilities involving the storage, handling, and processing of bulk material. The firm’s key individuals have over 199 years of experience in all types of construction work.

Century 21: a New Chapter

As former real estate agency, Columbia Real Estate, made a big transition to Century 21 – they used high quality video to ensure their message was clear and exciting for the current team.

Recruit top talent to tell potential candidates your story. Don’t rely on a temp, get a quote for your recruitment video today!

The Evoke Group - Columbia, MO

505 Fay St. #204

Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO

1415 Park Ave. W 2nd Floor

Denver, CO 80205

(720) 619-4232

©2025 The Evoke Group, LLC. All Rights Reserved.
The Evoke Group - Columbia, MO
505 Fay St. #204
Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205

(720) 619-4232

©2025 The Evoke Group, LLC. All Rights Reserved.
NOT SURE WHERE TO START?

NOT SURE WHERE TO START?

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