Documentary-Style Video
The easiest way to learn is to see it for yourself
The easiest way to learn is to see it for yourself
Contrary to popular belief, show and tell is America’s favorite pastime. There are few more powerful – and underutilized – video styles than documentary brand storytelling. They have huge audience appeal and are a brilliant, creative, and engaging way to tell a brand’s story (not to mention affordable). Showing and telling your brand’s story (or the story of an individual or group related to your brand) in a documentary film format is possibly the most authentic and transparent means to establish a solid connection with your audience. Documentary production doesn’t have to be a feature film. When combining documentary filmmaking with your marketing strategy, only the subject matter is what’s important to tell a great story.
Reasons to Make a Documentary-Style Video
1. People want the truth
In the world of content marketing, it’s all about what people want to watch. A documentary project is about truth and authenticity. With a media landscape of so much clickbait and false information, a documentary can be refreshing! Plus, documentary film production is on the rise, getting more and more popular every day.
2. Compel to Sell
It’s important to evoke emotion when presenting your brand. Using documentary-style video gets to the emotion behind why you started your business or the passions behind why you do what you do.
3. Add a human touch to your brand
Telling an insightful story with a personal view humanizes your brand. This helps audiences achieve a deeper understanding of the who and why of your business, and why it should matter to them. Including people from your organization who are diverse and have a variety of backgrounds will create a strong narrative that engages the audience.
Things to Consider When Planning your Documentary-Style Video
- Who is your audience?
- Why do you do what you do?
- What emotions do you relate to your brand?
- What is the message you’re trying to convey?
- Who are the best representatives to talk about your message?
- Who will voice the script?
- What will you do with your video?
Things to Consider When Planning your Documentary-Style Video
- Who is your audience?
- Why do you do what you do?
- What emotions do you relate to your brand?
- What is the message you’re trying to convey?
- Who are the best representatives to talk about your message?
- Who will voice the script?
- What will you do with your video?
Documentary Examples
Ameren Accelerator: Transforming Lives
The University of Missouri St. Louis telling their powerful brand story of stimulating economic growth in their region through supporting relationships between students, startups, and large corporations.
Evoked: An Internal Documentary
An award-winning piece that highlights the passions and motivations of the employees of The Evoke Group.
CMSE 50th Anniversary
This video illustrates the compelling purpose of Central Missouri Subcontracting Enterprises and the effects it has had on individuals with disabilities and the community as a whole for the past 50 years.
Let our production team document a compelling story that will evoke emotion for your brand. Don’t rely on selfie videos to connect with your audience, get a documentary-style video quote today!
505 Fay St. #204
Columbia, MO 65201 The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205
