Clear, concise, and straight to the point.
Clear, concise, and straight to the point
The most effective way to help someone understand something is to (you guessed it), explain it to them. Simply telling someone about your product or service in a high-quality live action or animated explainer video and putting it on your webpage is likely to increase conversion rates by around 20%! Dollar Shave Club is the perfect example of an explainer video. Straight forward, to the point, aimed right at their target audience. A brand’s video content library would not be complete without a solid explainer.
Reasons to Make Explainer Videos
1. Increase conversion rates
When people actually have a solid understanding of what it is that they’re purchasing, they’re way more likely to follow through. That’s why 85% of people are more likely to purchase after watching an online video explaining the product or service!
2. Improve your site’s Google Ranking
Web pages with a lot of text and static images not only bore users, but also rank low in Google searches. In most cases, web pages that don’t have the desired information readily available quickly bounce users who don’t have the attention span to search the page for what they’re looking for. Implementing an explainer puts the information in plain sight, satisfying both the user and the Google bots!
3. Use it anywhere!
An explainer video is useful in almost any context. Social media, landing pages, email blasts, YouTube, a slideshow, you name it! These videos are an effective way to translate your product or service and brand in a concise and engaging manner.
Things to Consider When Planning your Explainer Video
- Is your product or service better explained in person or animated?
- If in person, who can best deliver the explanation?
- Can your product or service be explained in a very short period of time?
- Will you require multiple videos to communicate your message?
- Is it a step-by-step process?
- What music best fits the vibe of your brand?
- Who will voice the script?
- What will you do with your video?
Examples of Explainer Videos
The Priority Access Health Plan
This animation video example lays out how a new method of healthcare works! It addresses the who, what, and the how of the PAHP plan in plain and simple text.
What is Lifeblood?
A live-action explainer, this video gets straight to the how and what this software product is designed to do.
Dr. Frederick’s Original
Dr. Frederick himself explains how his compression gloves are designed to prevent finger, wrist, and hand pain.
Let us explain to you how video companies make explainer videos. Don’t leave your customers in the dark, get a quote for your explainer video production today!