Digital Advertising

Spread your message. Make your mark. Grow your business.

Spread your message. Make your mark. Grow your business.

The leaders of your industry didn’t get there solely by being great at what they do… they also told everyone. Advertising is a lot of tooting your own horn. You didn’t work this hard to get to where you are today to end up with no customers. Digital advertising isn’t a billboard that everyone sees; it’s telling people who want your products that you exist and you’re awesome. It’s really that simple.

Why You Need To Be Advertising Online

In today’s connected world, you have to be there at the moment purchase decisions are made. People are discovering new businesses online every day. From Google to Facebook, Allrecipes to YouTube, on mobile devices and apps, and everywhere in between, people are consuming ads. If you aren’t showing up for those advertising placements, your competitors will win that customer instead of you. Without a digital marketing plan, you will lose market share to your competition.

U

63,000 searches per second on Google

z

7 touchpoints to generate a sales lead

81% of shoppers conduct online research before they make a purchase

When you are knocking it out of the park with your products and services, but you aren’t getting new customers… it’s time to kick your online marketing up a notch.

Types of Ads

Pay Per Click

Drive traffic to your site with search keywords

Display

Banner ads on relevant websites

Remarketing

Bring back past visitors to close the sale

Our Digital Advertising Approach

Planning for success

We work with you to develop the best advertising plan for your goals. Without a solid understanding of your business, we can’t develop a complete digital marketing strategy. That’s why we spend time up-front discussing your business, understanding your industry, and researching your competitors to develop a custom strategy. Different channels work well for different industries. Developing the right marketing mix is crucial to a successful marketing campaign.

Analyzing the outcomes

One of the greatest strengths of digital advertising is the ability to verify results. We use analytics and reporting to show you what worked and what didn’t. When we see an opportunity for improvement, we’ll explain how it would work and why we’re recommending a change. Our account managers are experts at translating marketing lingo into real insights.

Understanding results

When we run your advertising campaigns, we strive to help you understand exactly where your money is spent. We provide detailed reporting on the ad spend on different platforms and the results from your campaigns. You don’t have to wonder where your money is going. All of our advertising accounts are set up with our clients’ credit cards so you can verify that your money was paid to the publishers and not our pockets.

Our Process

01

Research

We research trends, keyword search volume, and case studies for your specific industry. We analyze your online presence including your website, social media, and competitors.

02

Strategize

Our strategist and account manager will meet with you to determine your marketing goals. We will discuss past, present, and future marketing efforts in our strategy meeting. Afterwards, our team will meet to finalize your marketing strategy.

03

Build

Our team will build your marketing campaigns based on the final strategy. This build-out phase will require 2-4 weeks depending on the complexity of the campaigns and the platforms included in your strategy.

04

Report

Your account manager will deliver monthly reports and insights into your campaign performance. Monthly reports will be an opportunity to discuss and adjust strategy depending on performance.

05

Optimize

Based on our analysis of campaign performance, we will optimize your account. Our strategist will review your campaigns regularly to make sure we are on track to meet our goals. Your account manager will be in direct contact with the strategist to make adjustments based on feedback.

The Evoke Group - Columbia, MO

505 Fay St. #204

Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO

1415 Park Ave. W 2nd Floor

Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
The Evoke Group - Columbia, MO
505 Fay St. #204
Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.