Does Blogging Really Help SEO?
5 Ways to Optimize Blog Posts for Search Engines
Use Targeted Keywords
Keywords are the terms and phrases for which your target audience is searching. Doing research can help you determine what these keywords are for your business. You’ll need to understand who your audience is, what information they seek, why they want it, and which keywords the majority of them use to search for it. Once you know this information, you can begin to use the associated keywords and phrases in your blog. However, you’ll want to avoid going keyword-crazy. Overusing keywords, aka “keyword stuffing,” will actually hurt your SEO. Utilize keywords in a way that still results in a readable and informative blog post.
Extend Site Visit Duration
Use Internal Linking Opportunities
Another way to increase site visit duration is by using internal links. Linking to internal pages throughout your blog copy will guide users to other pages of your site, and more extended site visits aren’t the only benefit. A good portion of SEO surrounds links, and internal links are an incredibly easy way to create them yourself. Having inbound links to other pages on your website helps search engines validate the relevancy of the content. When you write about topics that directly pertain to an area of your business, you will naturally find places to insert links to the related pages. These links could point to a blog post on a related topic, a website page, or even an ebook. Doing so can help those linked pages increase authority and relevancy to search engines as well.
Give Readers a Visual
Make Your Blog Mobile-Friendly
Ready to Get Your Blogs Back on Top?
Our team at The Evoke Group is ready and willing to answer your burning blog questions. We can help you create a content marketing strategy for posting timely and relevant blogs to drive more traffic to your website and money into your pocket!