Full-stack Design Agency

What is Design?
You’ll know it when you see it.

The first impression someone gets of your brand doesn’t always come from you. Once a potential customer has decided to call you, they’ve already seen your business card, website, advertisement or a combination of these. With all the options out there, you have to wonder how many people didn’t like what they saw and chose not to call. Research shows an impression is formed about a business in a number of seconds, and once formed it is unlikely to change.

If you’re thinking that your customers don’t care about design and that your business is an exception, you’re sadly mistaken, my friend. Effective design applies to more than single visual elements, and can even influence subconsciously. It’s not just about how it looks, but how it works.

Effective design has just as much to do with functionality as it does with aesthetic. It is more than making something look “pretty”, and shouldn’t be undervalued. Design controls major aspects of the brand strategy including the user experience and overall brand message. When strategies of the brand strategy work as a whole, the business thrives. And looking good never hurt anybody either.

Imagine the town you live in becomes home to a talented new band. You attend shows and become a fan of this band, and suddenly they change their name. You ask around and find out their new identity, only for them to change it again one week later. This group is becoming harder to follow, and the band’s reputation seems flighty and undependable. Use of inconsistent or erratic design has the same effect, only your customers may not be trying as hard to find you.

People trust what they know.

Exhibiting a harmonious style throughout your brand’s social media profiles, website and physical location makes people feel more comfortable with your brand and increases brand loyalty.

Effective design has just as much to do with functionality as it does with aesthetic. It is more than making something look “pretty”, and shouldn’t be undervalued. Design controls major aspects of the brand strategy including the user experience and overall brand message. When strategies of the brand strategy work as a whole, the business thrives. And looking good never hurt anybody either.

Imagine the town you live in becomes home to a talented new band. You attend shows and become a fan of this band, and suddenly they change their name. You ask around and find out their new identity, only for them to change it again one week later. This group is becoming harder to follow, and the band’s reputation seems flighty and undependable. Use of inconsistent or erratic design has the same effect, only your customers may not be trying as hard to find you.

People trust what they know.

Exhibiting a harmonious style throughout your brand’s social media profiles, website and physical location makes people feel more comfortable with your brand and increases brand loyalty.