Educational Video Marketing
Capitalizing on Educative Content 101
Capitalizing on Educative Content 101
Providing helpful information is a very effective way to start a relationship with your audience and to build trust with your brand. Educational videos can range anywhere from how-to videos using your product or service, or general tips and tricks videos surrounding your industry.
Types of Educational Videos
Explainers
When a mommy and a daddy love each other very much…
Training
Welcome to brain surgery for dummies!
Step 1: Wash Hands
Documentary
Benefits of Educational Videos
1. Eliminate confusion about your product or service
Nobody reads the manual. Most of the time, people watch a video explaining how to do something instead!
2. Gain the Trust of your Audience
Providing insight and helping your target audience navigate your industry will inevitably keep them coming back to learn more, boosting your brand awareness.
3. Answer common FAQs
Creating online videos addressing these FAQs is an effective inbound marketing strategy that will take advantage of common search queries surrounding your industry by putting you at the top of the list of accountable resources.
4. Optimize Employee Training and Onboarding
Just like someone browsing the internet, us humans would rather watch something than to read it ourselves. Turn that employee handbook into a script for a video to maximize training efficiency!
5. Position your brand as an industry expert
Educators all over the world have spent time and effort mastering their field. Haven’t you done the same in your industry? An educational marketing video positions your brand as knowledgeable, trustworthy, and an expert in the industry.
How to Use Educational Videos
Implement On Your Website
Putting a video on your website can make a huge difference. Who really likes to read website copy anymore? Most people would much rather watch their content. Adding video to a landing page not only can increase your conversion rate by 80%, but your visitors will also stick around longer! The longer someone stays on your site, the better the rating you’ll get from Google and show up more when people search for what you’re selling.
Improve your booth at a conference or tradeshow
A video is a great way to give people an idea of what you do without even having to say a word to them. It’s also an attractive feature that is easy for passers-by to participate in. Playing a video at your booth at a conference or trade show will not only attract curious meanderers, but it is a quick and easy way to gain further interest that will encourage individuals to approach and ask their questions! Marketing at conferences falling flat? We can help.
Use in an Automated email campaign
Adding video to an email campaign can increase click-through rates by 200-300%. That’s a lotta mustard. It gives people an opportunity to absorb all of the information without being overwhelmed with paragraphs on first glance, then quickly deleting the email without a second thought. It’s simple. A video is attractive. That play button is like a big piece of pie cooling on the windowsill waiting to be consumed.
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