Video Production Agency

A picture is worth a thousand words, but a video is worth 1.8 million words per minute

A picture is worth a thousand words, but a video is worth 1.8 million words per minute

The Power of Video

Digital video production can powerfully impact your business. Prospects are 72% more likely to convert to purchase of a product or service when they see a video. Moreover, those decisions to buy are made more quickly on the heels of video exposure. Video demands more consumer attention than any other medium, and even can spark an emotional connection.

“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin

At The Evoke Group, our forte is creative video done right. Our satisfied clients will tell you that our passion for quality storytelling is what sets us apart and allows us to create powerful video content.

What you can accomplish with video

Video isn’t just pretty, it can do some serious legwork

Brand Awareness

How well do people know you?

Education

A smart shopper is a happy shopper!

Engagement

Make a connection and evoke a reaction

Types of Effective Marketing Videos

You’re probably wondering how video can accomplish so many things. Let’s just say if video marketing was a person, they’d be the DaVinci of our era. A “renaissance man”, if you will, talented in any area they set their mind to. The Evoke Group specializes in, but is not limited to, the following marketing videos:

Video Snapshot

A video snapshot is like a highlight reel for your business: A series of clips that illustrate your brand’s personality without words. A visual story of the current vibe of your workplace! This short story quickly grabs the attention of the audience and piques their curiosity, perfect for brand-awareness campaigns.

Direct Response Video

These videos are designed to evoke an immediate response or action from its viewers like signing up for a free trial, opting into an email list, or scheduling an appointment. Direct response videos focus on a specific offer and have a strong call to action. After viewing the video, the audience should feel compelled to take action and proceed to the next step of the advertiser’s sales process.

Sizzle Reel

A sizzle reel can be compared to an elevator pitch about a business (if that elevator pitch was visually engaging as well as informative and was delivered perfectly every time). This is the ideal first-touch piece between a business and its potential customers. It serves as a high-level asset for a business and gives the viewer a solid understanding of what the business does, how it operates, and why.

Recruitment Video

Marketing videos aren’t always intended for customers. They are also helpful when trying to attract new talent or fill an open position. This video captures the essence of what it is to be an employee at your business. From culture to clients, a recruitment video provides a glimpse into a day in the life at your business and should incentivize a potential candidate to take the next step in the application process.

Explainer Video

This consumable video asset can be used to describe a business’ product or service or to eliminate confusion surrounding a complex topic. Video holds the attention of a viewer far longer than written content, no matter how well-crafted the message. Explainer videos give the viewer valuable information, making them feel more comfortable patronizing the business itself.

Bumper Video

If you’re like most people, you have a very short attention span and mash the ‘skip ad’ button before the countdown is even finished. That’s where the bumper pre-roll advertisements come into play! These ads are short, to-the-point, unskippable, don’t require a long attention span, and always play through until the end.

Stages of Video Production

01

Conceptualizing

Define the vision, purpose, and set goals

02

Scripting

Carefully craft the message of the video

03

Shot-listing

Determine the visuals to bring the script to life

04

Filming

Lights, camera, audio, ACTION!

05

Editing

Using movie magic to make you look good

06

Finalizing

Final tweaks to make it perfect!

Award-Winning Video Production

Davey Awards

2019
Silver – Corporate Image Video
Silver – Not-for-Profit Video
Silver – Best Editing

2018
Silver – Not-For-Profit Online Video
Silver – Documentary Online Video

2017
Gold – Editing for Commercials
Silver – BestCommercial Cinematography
Silver – Long Form Branded Entertainment
Silver – Short Form Branded Entertainment

2015
Silver – Film & Animation Art Direction
Silver – Film & Animation Editing

Communicator Awards

2019
Award of Distinction – University Commercial
2018
Award of Distinction – Branded Content
2017
Award of Distinction – Video Production

Top of the Town Awards

2018
2nd Place – Top Commercial Videographer
2017
1st Place – Top Commercial Videographer
2016
2nd Place – Top Commercial Videographer

Telly Awards

2017
Silver – General Media Production
Silver – Cinematography

Award-Winning Video Production

Davey Awards

2019
Silver – Corporate Image Video
Silver – Not-for-Profit Video
Silver – Best Editing

2018
Silver – Not-For-Profit Online Video
Silver – Documentary Online Video

2017
Gold – Editing for Commercials
Silver – Best Videography/Cinematography for Commercials
Silver – Long Form Branded Entertainment
Silver – Short Form Branded Entertainment

2015
Silver – Film & Animation Art Direction
Silver – Film & Animation Editing

Communicator Awards

2019
Award of Distinction – University Commercial
2018
Award of Distinction – Branded Content
2017
Award of Distinction – Video Production

Telly Awards

2017
Silver – General Media Production
Silver – Cinematography

Top of the Town Awards

2018
2nd Place – Top Commercial Videographer
2017
1st Place – Top Commercial Videographer
2016
2nd Place – Top Commercial Videographer

The Evoke Group - Columbia, MO

505 Fay St. #204

Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO

1415 Park Ave. W 2nd Floor

Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
The Evoke Group - Columbia, MO
505 Fay St. #204
Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
NOT SURE WHERE TO START?

NOT SURE WHERE TO START?

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