Brand Engagement Video

Evolve to involve. Enrage to engage.

Evolve to involve. Enrage to engage.

The purpose of this type of online video content is to drive engagement from your target audience. Engagement can range anywhere from liking or sharing a video, to physically appearing in your space! These videos can be valuable marketing tools when utilized on any video platform; social media, Youtube videos, videos on Facebook, landing pages, blog posts, you name it! This video marketing strategy is intended to capture the attention spans of your audience and boost customer engagement.

Types of Engaging Videos

Events & Fundraisers

Videos that are compelling, authentic, and high-quality will boost engagement and drive donations.

Recruitment & Culture

Showcase your culture and work environment to interest potential candidates to submit an application.

Direct Response

These aren’t just for show, the goal of these videos is to evoke an action from the viewer.

Engaging Video Ideas

Having trouble inspiring your audience? Make your message clear with an engaging video. Here are some ideas:

01 

Questions & Answers

This idea bridges the gap between educational and engaging content. Getting your audience to engage by asking questions is a fantastic way to establish thought leadership in your industry and get some one-on-one time with your potential customers or clients.

02

Employee Spotlights

Sometimes it’s nice to put a face to a name. Letting your audience get to know the individuals who make up your company establishes a human connection and can personify your brand.

03

Conduct a Public Poll

Asking a question directly to your audience and soliciting a response in comments or otherwise is a great idea for a video to drive engagement. Not only will you get interaction from your audience, but you will also gain some insight that you might not have known before!

04

Offer a Prize

Creating a video that offers something in return for interaction will inevitably get a response from your audience. Like the classic radio contest, “be the 100th caller!”, but instead, “be the 100th like/comment”. Make sure you pick something people are going to actually want!

How to Use Engagement Videos

Implement On Your Website

When people land on your web page, you want to give them a reason to stay. A video increases the time they spend on your website and gives them the information they need by watching videos; a digital marketing strategy that satisfies the user, the google bots, and your business. Plus, using a video with a call to action on your landing page can increase conversion rates by 80%!

Remarket to potential customers

When someone becomes familiar with your brand, it’s time to send them a video for engagement. They’re aware of your brand and just need a nudge in the right direction to finally make the decision. A direct response video asking for the call or click may be the last little push they need to finally buy your product or service.

Recruit on LinkedIn

LinkedIn is a great social network to find jobs. Likewise, it’s a great place to find desirable candidates! Creating videos that highlight why someone would want to work at your company, and putting them on your company’s LinkedIn page will help drive an increase in application flow.

The Evoke Group - Columbia, MO

505 Fay St. #204

Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO

1415 Park Ave. W 2nd Floor

Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
The Evoke Group - Columbia, MO
505 Fay St. #204
Columbia, MO 65201

(573) 303-5476

The Evoke Group - Denver, CO
1415 Park Ave. W 2nd Floor
Denver, CO 80205

(720) 619-4232

©2019 The Evoke Group, LLC. All Rights Reserved.
NOT SURE WHERE TO START?

NOT SURE WHERE TO START?

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