In today’s world of digital marketing, it’s no longer enough to rely on text-heavy content and static images to convey your brand’s message. As the attention span of consumers continues to dwindle, businesses need to find new and innovative ways to...
What the hell is OTT (Over-the-Top Content) and why should I care?! Introduction The world is a-changin’ and it isn’t slowing down any time soon. We live in an age where the traditional TV ad spend has decreased by 50% since 2015; according to eMarketer, millennials...
At The Evoke Group, we help businesses communicate their message with our full-service digital marketing. This involves marketing strategy, creative production, and digital distribution all in one place. We don’t just make pictures or produce ad videos — we build...
If we look back about 75 years ago, advertising meant taking out an ad in the newspaper. 50 years ago, TV commercials were all the rage. 10 years ago, it was enough for a business to have a basic website with a few keywords. However, internet usage has doubled in the...
Copy…content…is there even a difference? The words copy and content have started to become a bit synonymous over time, but they each have their own meanings and intentions. So how do we distinguish sales copy vs. educational content? Copy is meant to...
Email Marketing, eBooks, and When to Stop Pestering Your Customers We’ve all fallen victim to one or two companies who bombard you with email after email that you have no interest in reading, or maybe you did, but now you’re too annoyed to care and feel...
