Digital Advertising Basics

Digital Advertising Basics

If we look back about 75 years ago, advertising meant taking out an ad in the newspaper. 50 years ago, TV commercials were all the rage. 10 years ago, it was enough for a business to have a basic website with a few keywords. However, internet usage has doubled in the...
Sales Copy vs. Educational Content

Sales Copy vs. Educational Content

Copy…content…is there even a difference? The words copy and content have started to become a bit synonymous over time, but they each have their own meanings and intentions. So how do we distinguish sales copy vs. educational content? Copy is meant to...