by theevokegroup | May 4, 2023 | Content Marketing, Video Production
In today’s world of digital marketing, it’s no longer enough to rely on text-heavy content and static images to convey your brand’s message. As the attention span of consumers continues to dwindle, businesses need to find new and innovative ways to... 
by theevokegroup | Mar 15, 2023 | Content Marketing, Industry News, Video Production
What the hell is OTT (Over-the-Top Content) and why should I care?! Introduction The world is a-changin’ and it isn’t slowing down any time soon. We live in an age where the traditional TV ad spend has decreased by 50% since 2015; according to eMarketer, millennials... 
by theevokegroup | Feb 3, 2023 | Video Production
Introduction With video, you can communicate your brand story in a way that consumers will actually enjoy and remember. In this guide, I’ll share my tips for planning your own video marketing strategy—starting with setting goals and defining your audience. Step... 
by theevokegroup | Jan 5, 2023 | Video Production
I’m guilty of doing this – and I’m sure you are too. You find a new product that you think is going to solve your biggest pain point and then you go nuts trying to get your hands on it. But the thing is, most people don’t buy from brands they... 
by theevokegroup | Nov 25, 2020 | Culture, Industry News, Video Production
The Evoke Group is proud to announce we have won a Regional Emmy® for the category of “Magazine Program”! In partnership with Missouri Life Magazine, we produced Season 5 of Missouri Life TV – a travel TV show, featuring the people, places and communities that... 
by Adam Weber | Nov 10, 2020 | Search Engine Marketing, Video Production
YouTube is the second largest search engine in the world, after Google, of course. So it only makes sense to use this global platform as another means to reach your audience. However, simply recording something on a cell phone and uploading it to your channel isn’t...