If you are a business owner, you’ve likely been hearing how you should be thinking about SEO (Search Engine Optimization) and PPC (Pay Per Click). Whether you’re a new business, have a new website, or have been running your company for decades, the best...
With all the talk about SEO, the whole thing might feel a little bit confusing, especially when search engine algorithms continually change. One of the ways we can understand it better, and be more effective, is to explore the behavior metrics that impact SEO. To...
