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The Real Value of Social Capital in the Digital Age
What is Social Capital? Social capital refers to “the interpersonal relationships, institutions, and other social assets of a society or group that can be used to gain an advantage.” The term is used mostly in terms of political movements or social studies. However,...
We won a Regional Emmy® Award! (Missouri Life TV)
The Evoke Group is proud to announce we have won a Regional Emmy® for the category of “Magazine Program”! In partnership with Missouri Life Magazine, we produced Season 5 of Missouri Life TV - a travel TV show, featuring the people, places and communities that make...
Video SEO: How to Rank Higher in YouTube Search Results
YouTube is the second largest search engine in the world, after Google, of course. So it only makes sense to use this global platform as another means to reach your audience. However, simply recording something on a cell phone and uploading it to your channel isn’t...
How User Behavior Metrics Impact SEO
With all the talk about SEO, the whole thing might feel a little bit confusing, especially when search engine algorithms continually change. One of the ways we can understand it better, and be more effective, is to explore the behavior metrics that impact SEO. To...
What Is The Real Value Of Link Building?
What is Link Building? Link building is a crucial yet often overlooked part of good SEO practices. So what is it exactly? Simply put, the value of link building means getting other websites to link to your website. These links can generate more referral traffic and...
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