I’m guilty of doing this – and I’m sure you are too. You find a new product that you think is going to solve your biggest pain point and then you go nuts trying to get your hands on it. But the thing is, most people don’t buy from brands they already know about—they buy from brands that someone else has already bought from. If you can make a case for why one of your clients would be happy working with you (or buying from your company), then great! You’ve just made a sale on top of making another customer happy!

1. They’re trust builders (add credibility to your claims)

Every business wants to improve their conversion rate, which is the percentage of people who take action based on your marketing. In order to do that, you need to build trust with potential customers. How can you do this? By showing them testimonials from current and previous clients who are happy with the work they’ve done with you. If a client sees that other people have bought from you before and were satisfied with their decision, they’re going to be more likely to buy from you as well!

2. They boost your SEO

Videos are searchable. If you have a video, it can be indexed by Google and other search engines. This means that people searching for your product or service can find it when they type in keywords related to what you offer.

They can help increase your website’s ranking on search engines. Search engine optimization (SEO) is an incredibly important part of any business’ marketing strategy because it increases the chances that potential customers will see your business first when they do a search. By having great content on YouTube that is optimized for SEO, this helps boost the ranking of your site when people enter relevant keywords into Google search results pages – which means more traffic to your website!

They are more likely to be shared on social media platforms such as Facebook and Twitter than text-based articles because they’re visually engaging and easy-to-understand at a glance; both qualities that make them more shareable than most other types of content out there today so why not take advantage?

3. They allow you to thank your customers by showing off the work you’ve done for them

When you’re a small business owner, the only thing more important than making money is earning your customers’ trust. One way to do that is by showing them how much you appreciate them by thanking them for their business in a testimonial video.

Customers love seeing the results of the work you’ve done for them and they especially love seeing themselves on screen. This can be beneficial because these are people who already know who you are and what your brand stands for—they’ve seen your work, so it’s not like they’re being sold something new here! It’s a win-win situation where both parties get what they want: You get another successful customer, while your customer feels great about having supported a company they believe in.

It also allows you to show off some cool footage from projects done in the past—maybe there was some kind of crazy obstacle course built specifically for marketing purposes or maybe there was an event with thousands of people coming out to support local businesses at once. Whatever it may be that makes up part of your story as well as being visually appealing enough to draw viewers into watching until the end will also give people something else reason why they should use/buy from/trust whoever else might possibly be involved (like maybe another company did something similar).

4. They help your sales team close deals faster

The best salespeople are the ones who don’t need to ask for the sale. They can identify a problem, explain it in natural language, and show their customer how they can help.

You may not always be there to make the pitch yourself. A video is a great way to make sure your message is getting across when you’re not on site. It will also give your customers another channel through which they can reach out and get back in touch if they need anything else or have any issues with their product or service.

Videos are a valuable way for salespeople to showcase their work product, including case studies and testimonials from happy customers (which should also be recorded). They’ll demonstrate what value they bring—and why clients would want more than just someone else’s word that this person knows what he or she is doing!

5. They humanize your brand

People like to buy from people they know, like, and trust—and the best way to build those connections is through testimonial videos. A simple testimonial video can have a big impact on how people perceive you as a brand (and even potentially increase revenue).

6. They give you tons of content for repurposing (Snippets & Short Form Content)

If you’re anything like me, you probably had the same reaction to this idea as I did: “Ehhh, I’m already blasting out my expert content on social media. What else do I need?”

And it’s true, you’re probably posting snippets and short form content every week. But when your testimonial is finished posted on YouTube or Facebook, it’s very likely there’s extra content and shorter snippets that can be cut out and repurposed — why not use all those extra seconds in the video to have them talk about something specific that relates back to what they talked about in their testimonial?

7. They’re great for social media

Testimonials perform well on social media platforms, and that’s no coincidence. Social networks are a great way for people to experience your company from a distance and see what you can do without ever having to leave their homes or offices. It’s also easy to share on social media; in fact, it’s likely that most of your customers will have shared testimonials before you even get around to putting them on your website. With that in mind, it makes sense to create some testimonials specifically meant for sharing online and getting them out into the wild as soon as possible!

8. They help people who “need a little extra encouragement”

If you live in a world where the only thing that matters is ROI, then testimonial videos might be the best investment you can make. But if you think that’s too boring, how about this: People are more likely to buy from a business when they see other people who have bought from them. Point taken?

9. Video testimonials help potential customers see you as an expert in your field.

Finally, video testimonials are a great way to stand out from competitors. When you show yourself in a positive light by showing how your product or service has helped others, it can help potential customers see you as an expert in your field.


Video testimonials are an essential tool for any business that wants to stand out from the crowd. They help your customers feel like they’re getting a personal experience when working with you, and will make them more likely to give your company their business. Plus, when used correctly, they can be repurposed for many different purposes including social media posts, sales follow-ups and so much more!

Watch more of our testimonial content here!


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